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Fresh Food Point Delicatessen

For more than 35 years, our Delicatessen shop has been a trusted destination in Zaventem for gourmet food, freshly prepared meals and professional catering services. Our story began in 1989 when the delicatessen first opened as a franchise of DITS NV.

In 1999, the business was acquired by De Laere BV, led by Koen De Ketelaere and Isabelle De Leeuw. Following the closure of DITS NV in 2008, the store continued under the name Het Waar Genoegen Delicatessen, while significantly expanding its corporate catering services. Alongside corporate lunches and artisan cheese buffets, the company introduced daily office cafeteria services and customised fruit basket deliveries for businesses.

In 2011, the company launched a second food concept, MiXiT Fresh!, dedicated to freshly prepared soups, healthy snacks, fresh fruit salads, smoothies and ultra-fresh meal salads made daily in its own professional kitchen.

In 2015, the company's B2B catering range and delicatessen assortment were brought together for the first time in the Fresh Food Point online shop. To streamline operations, the complete MiXiT Fresh! range was integrated into the main delicatessen store in 2017.

Following the Covid-19 pandemic, both the webshop and the physical store were completely renewed to meet the growing demand for online ordering and modern food retail. The delicatessen was rebranded as Fresh Food Point Delicatessen (FFP Delicatessen), reflecting its broader range of products and services.

Today, Fresh Food Point is organised around three complementary product concepts:

  • Food Point Classic Fresh – artisan cheeses, premium charcuterie, gourmet delicacies and fine food specialities.
  • Food Point Daily Fresh – freshly made sandwiches, wraps, daily lunch specials and convenient takeaway meals.
  • Food Point MiXiT Fresh – ultra-fresh meal salads, homemade soups, smoothies and healthy grab-and-go meals.

Today, Fresh Food Point combines a traditional delicatessen, a professional kitchen, an online food shop and a full-service catering company under one roof. Customers throughout Zaventem, Brussels Airport and the surrounding region rely on us for premium delicatessen products, corporate catering, business lunches, fresh takeaway meals and artisan food prepared daily with exceptional care and quality.

FFP stands for Fresh Food Point.

Classic Fresh

Fine Charcuterie & Artisan Cheeses in Zaventem

Under Classic Fresh, you will find a carefully selected range of fine charcuterie, artisan cheeses and high-quality delicatessen products. For over 35 years, craftsmanship, freshness and personal service have been at the heart of our delicatessen shop in Zaventem.

Freshly Sliced Every Day

Our charcuterie and cheeses are freshly sliced every day to match your preferences. From premium ham and salami to matured cheeses, goat cheeses and other European cheese specialities, every product is carefully selected and professionally prepared to ensure the best possible flavour experience.

Quality for Every Occasion

Whether you are creating a cheese platter, a charcuterie board, a delicious lunch or an aperitif tapas selection, our team is happy to help you choose the perfect combination. Fresh Food Point has been a trusted destination for artisan cheeses and fine charcuterie in Zaventem and the surrounding area for many years.

MiXiT Fresh!

Fresh Meal Salads & Salad Bowls in Zaventem

MiXiT Fresh! stands for ultra-fresh meal salads, prepared daily with carefully selected, fresh ingredients. All our vegetables are delivered fresh every day, freshly cut and combined according to our own recipes. Each day, we prepare a selection of around six MiXiT Fresh! signature salads in limited quantities to guarantee maximum freshness, quality and flavour.

Our range includes vegetarian, vegan, halal, high-protein and low-carb meal salads, offering a suitable choice for every taste and dietary preference. Our signature salads provide a complete and healthy lunch, ideal for the office, at home or on the go. They are also perfect as a fresh addition to a BBQ, buffet or festive occasion.

In our delicatessen shop in Zaventem, you can also create your own MiXiT Fresh! poké Bowl with our freshly prepared salads of the day and a wide choice of fresh toppings. As everything is prepared fresh every day, our selection changes regularly and some salads may not be available online every day.

Fresh Artisan Soups

Since its opening in 2011, MiXiT Fresh! has also become a trusted name in Zaventem for fresh artisan homemade soups. Our soups are prepared daily in our own kitchen using fresh seasonal vegetables, herbs and quality ingredients, without unnecessary additives.

Our selection changes regularly with the seasons and offers a tasty and healthy addition to your lunch or meal every day.

Daily Fresh

Breakfast, Fresh Sandwiches & Wraps in Zaventem

Every day starts at Fresh Food Point with the delicious smell of freshly baked pastries, pistolets and baguettes. We prepare a selection of crispy bread rolls and breakfast pastries every day, perfect for breakfast on the way to work, at the office or during a meeting.

Breakfast Baskets and Extensive Breakfast Buffets

We provide breakfast baskets and extensive breakfast buffets with scrambled eggs and smoked salmon in Zaventem and the surrounding area for private customers, companies and organisations. Whether you are organising a breakfast at home, a corporate breakfast buffet, a meeting, a team breakfast, a birthday celebration or a special event, we create tailor-made breakfast formulas with fresh bread rolls, pastries, toppings, fruit, yoghurt, juices and other high-quality breakfast products.

Freshly Made Sandwiches and Wraps

In our delicatessen shop, we prepare fresh sandwiches, wraps and lunch options every day. You can choose your favourite bread, fillings and ingredients, and we prepare everything fresh to order. Thanks to our wide selection of cheeses, fine charcuterie, fresh vegetables and homemade salads, you will always find a sandwich or wrap that perfectly matches your taste.

Order Breakfast and Lunch in Zaventem

With Daily Fresh, Fresh Food Point is your destination for breakfast, pastries, freshly made sandwiches, wraps and breakfast buffets in Zaventem. You can easily order online for collection or delivery in Zaventem and the surrounding municipalities, for business customers.

Enjoy a fresh breakfast or a delicious lunch every day, prepared with quality ingredients and the care and expertise that Fresh Food Point has been known for over many years.

Private

If you value artisanal taste and quality, you can visit the shop for your daily spreads, cheese, bread, fruit, vegetables and prepared dishes. You can also walk into our shop for a variety of lunch offerings or simply order from this webshop.

Business

For companies, our numerous freshly prepared products are available whether or not combined with MiXiT Fresh's ultra-fresh products!

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Logistics

With years of experience, Fresh Food Point ensures seamless compilation of all orders and final on-time delivery to the customer. Our know-how means we can guarantee eizona that your lunch will be delivered to work between 11am and 12pm.

So if an order is not at your reception counter by noon, you can always call us to double-check that there is no hitch. Should this be the case due to circumstances beyond our control, we will always do our utmost to serve/pick up your order in the shortest possible time.

With its dynamic, versatile and flexible team, Fresh Food Point builds on the knowledge and logistic know-how of the past 30 years.

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Our flexibility

Fresh Food Point, with a dynamic, versatile and flexible team, builds daily on the knowledge and logistics know-how of the past 30 years.

You can choose from one of the products we have put together for you on this site or opt for a tailor-made approach.

We also have a lot of experience with an integrated catering service for companies with their own cafeterias. Feel free to contact us for a tailor-made proposal.

Our history

Dits Delicatessen NV started in September 1989 with a new franchise shop on the Kerkplein in Zaventem. In 1999, the current owners took over this shop and the business grew considerably o.w.v. targeted corporate catering. In November 2008, the parent company DITS NV went bankrupt. With new suppliers and an equal if not better quality offer, the shop was given a contemporary makeover under the name Het Waar Genoegen. In 2011, MiXiT Fresh! launched its own shop and production workshop 100 metres from the HWG Delicatessen shop. In 2015, the umbrella webshop Freshfoodpoint.be was created to offer the products of both shops in Corporate Catering formulas. In 2018, MiXiT Fresh! as a shop-in-shop concept was fully incorporated into the HWG Delicatessen shop as part of logistics optimisation. In 2024, the totally revamped webshop will be online and you will be able to find us both in the physical shop and online under the Fresh Food Point banner. With a new logo and 3 clear product groups MiXiT Fresh, Classic Fresh and Daily Fresh, we are adapting to current habits and trends.