Privacy policy

1. General

  • This privacy policy ("Privacy Policy") governs the processing of your personal data as part of your use of our Website (the "Webshop") and the services related thereto (collectively referred to as the "Services"). Such processing is carried out by De Laere BV as data controller, with its registered office at Kerkplein 15 ("we", "us"), registered with the CBE under number 0466824277, in accordance with applicable data protection legislation.
  • By using our Website and/or our Services, you acknowledge that you have carefully read this Privacy Policy and agree to it without reservation. We reserve the right to change the Privacy Policy from time to time according to our sole discretion. Such change will be communicated through the Webshop.
  • By clicking the checkbox stating: "I declare that I have fully read and understood the Privacy Policy and agree to it without reservation. I consent to the processing of my personal data as set out in this Privacy Policy", you declare that you have indeed read and agree to this Privacy Policy. You declare that you understand the purposes for which your personal data will be processed. You also agree that your continued use will be understood as a continued consent. You may withdraw your consent at any time by notifying us via email to
  • Please note that we may use so-called 'cookies' or similar technology as part of the Webshop and/or the Services. Cookies are small text files placed on the hard disk of a device, which contain certain information, sometimes including personal data. For more information regarding our use of cookies, please read our cookie policy (LINK).
  • This Privacy Policy was last updated on 03/03/2024.
    1. What, why and how long we process data
  1. When you use the Webshop and/or Services, we process personal data relating to you. Such personal data include:

When? Use of Services, contacting us, use of Webshop

Which? Identification data

Why (purpose)? Processing of application

WhenWhich DurationWhy (purpose)Legal basis

Use of Webshop

Use of Services

Contacting us

Category of personal data Purpose of processing


Legal obligation

Vital interests

Performance of task in public interest

Legitimate interest

  1. In principle, we obtain the personal data mentioned above directly from you. However, if you choose to register via a social media account (e.g. Facebook or Google Plus), this data is collected via your social media profile. We recommend that you consult the privacy policy of your social media service provider to find out what data is processed by your social media service provider when you use the social media login function. We do not forward any of the personal data you provide through the Webshop to social media service providers unless you consent. In addition to the above purposes, we may also process your personal data:
  2. To provide you with the information on products and services you request in a personalised and efficient manner, either via the Webshop, e-mail, telephone or social media channels.
  3. To process your personal data so that we can provide the Services.
  4. For direct marketing purposes, i.e. to provide you with targeted communications, promotions, offers and other advertisements from us or our selected partners. For this, we will seek your prior consent.
  5. To perform statistical analyses to improve our Webshop and/or Services, or to develop new products or services.
  6. To provide to a financial institution or payment service provider, to enable your financial institution and the payment service provider to fulfil their legal obligations.
  7. To transfer to the police or judicial authorities as evidence of possible crimes or if there are well-founded suspicions of an unlawful act or crime committed by you through your registration with or use of the Webshop or the Services.
  8. In the context of a possible merger with, acquisition of/by or demerger by a third party, even if that third party is located outside the EEA.

3. If and when your registration on the Webshop or use of the Webshop or Services may be considered (a) a violation of the terms and conditions or intellectual property rights or any other right of a third party, (b) a threat to the security or integrity of the Services, (c) a threat to the Webshop or Services or systems of us or our subcontractors as a result of viruses, Trojans, spyware, malware, or any other form of malicious code, or (d) illegal or unlawful, discriminatory or offensive in any way, we may process your data in the interests of ourselves, our partners or third parties.

  1. Who we share data with
  2. We do not transmit your personal data in an identifiable manner to third parties if this is not required to provide the Services, without your explicit consent to do so.
  3. We may use third-party processors to provide you with the Webshop and/or Services. We ensure that third party processors may only process your personal data on our behalf, and upon written instructions from us. We guarantee that all third-party processors are selected with due care to ensure the security and integrity of your personal data.
  4. We may transfer anonymised and/or aggregated data to other organisations which may use this data to improve products and services and to organise the marketing, presentation and sale of customised products and services.
  5. Where we process data
  6. We ourselves and our third-party processors will only process your identifiable personal data in the EEA.
  7. We may transfer your anonymised and/or aggregated data to organisations outside the EEA. If such a transfer takes place, we will ensure that appropriate safeguards are in place to ensure the security and integrity of your personal data, and that any rights relating to personal data that you might enjoy under applicable mandatory law are guaranteed.
  8. (IF APPLICABLE) If a transfer of your personal data and/or anonymised and/or aggregated data takes place, the following legal protection mechanism will be put in place:
Which Country outside the EEALegal transfer mechanism



Campaign Monitor



United States

United States

United States

United States

United States

If country is on EEA green list (Andorra, Argentina, Canada, Faroe Islands, Guersney, Israel, Japan, New Zealand, Uruguay & Switzerland)

If strict agreements have been made with an organisation than required by law

Model clauses

Model clauses

Model clauses

Model clauses

Model clauses

Adequacy decision

Binding corporate rules

  1. How we process data
  2. We will make every effort to process only the personal data necessary to achieve the purposes set out in this Privacy Policy. We will process your personal data in a lawful, fair and transparent manner. We will use our best efforts to keep personal data accurate and up-to-date.

2. Your personal data will only be processed for as long as necessary to achieve the purposes stated in this Privacy Policy or until such time as you withdraw your consent to its processing. Please note that withdrawal of consent may imply that you are no longer able to use all or part of the Webshop and/or Services. If you have registered with our Webshop, we will delete your personal data when you delete your profile, unless a legal or regulatory obligation or a court or administrative order would prevent us from doing so.

  1. We will take appropriate technical and organisational measures to keep your personal data secure against unauthorised access or theft and against accidental loss, manipulation or destruction. Access by our staff or staff of our third-party processors is only possible on a need-to-know basis and is subject to strict confidentiality obligations. However, you understand that care for safety and security are only best-efforts obligations that can never be guaranteed.
  2. Your rights
  3. You have the right to request access to any personal data we process about you.
  4. You have the right to request that any personal data about you that is incorrect or inaccurate be corrected free of charge. If you have registered on our Webshop, you can correct many of these data yourself via your profile. If such a request is made, you must also enclose with this request proof that the personal data for which correction is requested is incorrect.
  5. You have the right to withdraw your previously given consent to the processing of your personal data. You may withdraw your consent at any time by sending an e-mail to, or by deleting your profile (if applicable).

  1. You have the right to request that personal data relating to you be deleted if it is no longer necessary in light of the purposes set out in this Privacy Policy or if you withdraw your consent to its processing. However, you should note that a deletion request will be assessed by us in light of legal or regulatory obligations or administrative or court orders that may prevent us from deleting the personal data in question.

  1. In lieu of deletion, you may also request that we restrict the processing of your personal data if (a) you contest the accuracy of such data, (b) the processing is unlawful or (c) the data are no longer necessary for the stated purposes, but you need them to defend yourself in legal proceedings.

  1. You have the right to object to the processing of personal data if you can demonstrate that there are serious and legitimate reasons relating to special circumstances that justify such an objection. However, if the intended processing is classified as direct marketing, you have the right to oppose such processing free of charge and without justification.

  1. Where your personal data are processed on the basis of consent or on the basis of a contract and the processing is carried out by automated means, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format and, if technically feasible, you have the right to transmit such data directly to another service provider. The technical feasibility of this will be assessed solely by us.

  1. If you wish to make a request to exercise one or more of the above rights, please send an e-mail to This request must clearly state which right you wish to exercise and why. It should also be dated, signed and accompanied by a digitally scanned copy of your valid ID card proving your identity. We will immediately inform you of the receipt of such request. If the request proves to be valid, we will comply with it as soon as reasonably possible and no later than thirty (30) days after receipt of the request.

  1. If, in exercising your rights or processing your requests for access, we find that they are manifestly made with a view to causing inconvenience or damage to us, we reserve the right not to process them. If you contact us to exercise your rights, we will reply within one month. Exceptionally, this may take longer but we will let you know within one month why it is taking longer. Whether or not you can exercise your rights depends on the processing and the legal basis for the processing.

  1. If you have a complaint about our processing of your personal data, you can always contact us at the e-mail address If you remain dissatisfied with our response, you are free to lodge a complaint with the competent data protection authority. For more information, please visit